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Kroger psst brand j
Kroger psst brand j








kroger psst brand j

Moreover, according to the statement of the organization’s core values, it measures its success in terms of “customer, satisfaction, team member happiness and excellence, return on capital investment, improvement in the state of the environment and local and larger community support” (Whole Foods, 2017, para. WFMI’s slogan-Whole Foods, Whole People, Whole Planet-shows that the company is interested in the promotion of sustainable solutions (Whole Foods, 2017, para. WFMI is not just another chain of grocery stores its vision goes deeper than being a provider of organic foods: the company is interested in the creation of sustainable agriculture, reducing waste, and promoting “environmentally sound cleaning and store maintenance programs” (Whole Foods, 2017, para.

kroger psst brand j

Moreover, since 2012, the company “held the top retailer position in the organic food space until Costco took the top spot in 2015” (Market Realist, 2015, para 1). As of 2015, WFMI had 433 facilities across the U.S., Canada, and the United Kingdom and hired more than 90, 000 employees (Market Realist, 2015). It owns the largest supermarket chain of natural foods without artificial coloring and preservatives. (WFMI) is the U.S corporation headquartered in Texas. Furthermore, the expansion to Canada will help the company to add at least 30 new outlets, thereby reaching the objective of crossing the 500-facilities mark by 2017 formulated by its co-CEO, John Makey (Basu, 2015). Therefore, it would be unreasonable to miss the opportunity to increase the store count in Canada. 2) which is significantly higher in comparison with local CAGR sales that amounted to 11.96 percent. Another factor that drives the company to increase its overseas exposure has to do with the fact that “international revenues for the 2010-2014 period have increased at a compounded annual growth rate (CAGR) of 14.74 percent” (Basu, 2015, para.










Kroger psst brand j